Abstract

This IDC study provides a detailed overview of IT spending trends and forecasts for 17 vertical-market sectors (or industry sectors) and 10 product categories, including hardware, packaged software, and services in Austria. The study features overviews of key industry developments, industry challenges, and vertical-specific IT drivers and trends and includes tables detailing IT spending by vertical market for each product for the 2008–2012 period. Analysis is based on continuous research, the monitoring of users' IT spending and emerging purchasing patterns, and supply- and demand-side research. "During 2007, developments on the Austrian IT market were positive and the market was stronger than we expected, but this will not necessarily continue through 2008. To succeed in this market, vendors should structure their IT portfolios according to industry and company size." – Rainer Kaltenbrunner, Senior Research Analyst, IDC Austria